Principal Warranty Corp. hires Dan Mason as Assistant Vice President – National Training & Dev

August 24, 2020 – Principal Warranty Corp. (PWC) expands the National Sales Team with the addition of Dan Mason, MPFS as Assistant Vice President – National Training and Development Director.


Dan joins Principal with over 22 years of retail automotive experience, most recently as Platform Finance Director and Chief Compliance Officer for Brandon Steven Motors dba Eddy’s Everything. He has an extensive history of training, motivating, and developing automotive professionals from across the country to rise to new levels of success.

Dan is a nationally recognized trainer, has spoken at numerous automotive conferences, and has been a frequent contributor to Automotive News Magazine. In 2018, he was an Automotive News 40 Under 40 Award Winner for his role in growing Finance and Insurance departments. In addition, he earned an F&I Showroom Magazine F&I Pacesetter Award, is a Co-Founder and Executive Board Member for the Ethical F&I Managers Conference and serves as a moderator for the F&I 20 Group.

In his new role, Dan will lead PWC’s National Dealer Services Team. PWC’s Dealer Services Team provides hands on, boots on the ground coaching and income development for sales consultants, sales managers, and F&I managers. “We are excited to him join our team and share PWC’s innovative processes, products and profit platform to our clients,” said Travis Coulter, President. “Dan’s greatest asset is his passion and commitment to elevate the skill level and success of those around him.”


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