In the past months we have seen our lives change dramatically in response to the Coronavirus (COVID-19). We understand how the new recommended guidelines and extra precautions have changed the way customers are purchasing vehicles and F&I products.
In times like this, we all have to adapt and embrace different avenues to achieve a common goal: selling vehicles. Today, this requires engaging customers where they're at… online.
We are reaching out to help you sell more F&I products using your website. Principal Warranty Corp. has partnered with Reahard & Associates to bring you their proven F&I product videos at absolutely no cost for 120 days. These videos, which feature experts in their field, (including several ASE Certified Master technicians!) have proven to be a great tool to create customer interest in service contracts, maintenance, tire & wheel road hazard protection and other F&I products. Custom dealership branding is also available. Now is the best time to provide your online customers the information they need to purchase these products. If you are interested in this opportunity, please contact Travis Coulter at or call 360-848-7922.