Consult & Training.

Training is key in the success of any dealership.  Providing your team members with consistent, innovative and on-going training is the best way to ensure that your dealership is maximizing every dollar it spends on getting customers in the door. Principal Warranty Corp's. Professional Skills Training modules and development techniques will have your sales managers and salespeople "on the same page" and ready for your customers with an efficient and effective sales process. The results are proven with increased sales, gross profits, sales person retention and productivity.  Your customers will appreciate a professional sales process and experience which drives them back to your dealership. 


Our training professionals offer seminars at PWC's regional offices as well as dealer on-site training programs encompassing sales training, sales management, business development,  F&I management and compliance. On site dealership training is a great way to train and refresh your entire sales staff without interrupting your daily operations.  The Professional Skills Training programs are available to all dealerships.  Our Dealer Product Partners have access to all PWC's training seminars and receive customized on-site training as a value-added service with their partner agreements. 


Principal Warranty Corp. has partnered with Reahard & Associates, Inc. bringing the Achieving F&I Excellence Management Certification Program to the Pacific Northwest. This intensive three day management program provides F&I managers with new and proven concepts that are driving F&I profits to new heights.  It's three days that can change your life!

Achieving F&I Excellence Management Certification Program

The next Principal Warranty Corp. sponsored Reahard & Associates Achieving F&I Excellence Management Certification Program is TBD in Burlington, WA.

Register early as class size is limited to 20 attendees!

Class information and registration form


Professional Skills Training - Automotive Sales Modules

Don't let your sales representatives practice on your customers.  This intensive training seminar & certification will make an immediate impact on your sales teams' professionalism, production and gross profit.  Most deals are lost by words not dollars! 

The training program includes 2½  - 5 days sales training, training course modules, role play, video walkaround, performance evaluation & certification.  Course modules include:


  • Controlling Your Own Success

  • Professional Greeting

  • Vehicle Selection & Inventory Walk

  • Product Presentation

  • The Demonstration Drive

  • Trade Information & Silent Evaluation

  • Introduction to the Dealership Team

  • Deal Structure & Negotiations

  • Transition to Business Office/Deliver/Follow-up

  • Phone, Internet, & Social Media Skills 


Classroom Training - 2½  Days       Next Class: Call our office for schedule

Individual classroom training is available at Principal Warranty Corp.'s regional office in Burlington, WA.


On-site Dealership Training - 5 Days

Our on-site dealership training program includes five days of intensive training at your facility for all of your sales representatives.  This program is fully customizable to meet your store's requirements.  We do this in two shifts so your floor is always covered.  This is an extremely effective way of ensuring all of your sales professionals are providing professional, top level sales techniques to your customers.


To register for the next Classroom Training or to receive information on any of PWC's training programs call or email our office.

Office: 360-848-7922