June 11, 2020

June 9, 2020 – Principal Warranty Corp. (PWC) expands the national sales team with the addition of Mike Haas, LPFS as National Vice President of Reinsurance & Field Sales Operations.

Mr. Haas joins Principal with over 31 years of automotive industry experience most recently as Assistant Vice President for the Eastern United States and has successfully managed a large team of Independent Agents and their account executives.  His previous experience includes 17 years of invaluable retail market knowledge in both domestic and highline franchises, agency training and development with a focus on maximizing dealership performance and profits. Mike’s many years of experience as a reinsurance specialist providing global wealth management consult to both dealers and agents in all aspects of reinsurance, with a proven track record of performance.  Mike honorably served his country in the United States Air Force during Operation Desert Storm, Desert Shield, and Liberation of Kuwait.

In his new...

March 19, 2020

We want to assure you that there is nothing more important to us than the health, safety, and emotional well-being of our dealers, their staff, and our dedicated team, during this time of uncertainty due to COVID-19.

We confidently tell you that Principal Warranty Corp. is committed to providing you uninterrupted customer service and claims management. Our team is very well equipped to continue to serve you and your customers around the country, and will continue to be available to you during our normal hours: Monday - Friday, 6:30am - 5pm, PST via phone, email, and online through our dealer access and claim portal 24/7.    

Internally we have been following guidelines from the Centers for Disease Control and Prevention, as well as, from local and federal authorities to diminish the risks of transmission at our office and in the field. To that end we have temporarily suspended all business travel and will institute electronic and telephonic communication with all of our va...

December 1, 2019

Principal Warranty Corp. (PWC) expands the sales team with the addition of Patrick Reed as Vice President - Agency Recruitment and Development.

Mr. Reed joins Principal with more than 30 years of experience in VSC (Vehicle Service Contract) industry in sales and agency consulting; specializing in general agent recruitment, development and management for several third party administrators. He also served as Business Development Manager for Warrantech Automotive and Amtrust Financial for five years recruiting and managing general agents in both the automotive and consumer products sectors.

Patrick brings a wealth of industry experience and is charged with building Principal Warranty Corp’s general agent network nationwide. “His industry experience in national sales, agent development/recruitment and consulting are ideal for expanding our general agent network.  We are excited to have him join our team and share PWC’s innovative products, processes and exceptional claims/customer service st...

November 28, 2019

Principal Warranty Corp. (PWC) expands the sales team with the addition of Bruce Sarvis as Regional Manager. In his role as Regional Manager, Bruce will be responsible for the growth management in the Western part of the United States.  

Bruce joins Principal with 29 years of experience in all aspects of dealership operations as well as computer software industry background specific to automotive.  His experience includes serving as Platform Director for the Asbury Automotive Group’s Western Division for ten years and Sales Director for Dealertrack/Cox Automotive in the Pacific Northwest Region.  Most recently Bruce served as West Coast Director of Sales for myKaarma, a cloud based software company that focuses on enhancing the retail experience for dealership service departments.

“The opportunity to add Bruce to Principal’s team of talented agents will play an important role in our continued growth”, said Travis Coulter, PWC President. “I am excited to have him working with PW...

October 9, 2019

October 9, 2019 – Effective immediately, Principal Warranty Corp. is extending the claims department hours of operation to better serve our expanding client base and prospective clients. Expanded hours of operation for the claims department are:


Monday through Friday 6:30am – 5:00pm PST
• E-claims submission available 24/7 through our dealer access portal or

  website repair facility form at www.principalwarrantycorp.com/claims


Principal plans to continue to create efficiencies in our processes and update operations in order to meet and exceed the expectations of current and prospective clients.


Principal Warranty Corp. is a customer-centric organization that prides itself on providing and administrating superior automotive and recreational vehicle F&I products, technologies, client training and development. Based in Burlington, WA, the Company services dealerships nationwide with a diverse and innovative portfolio of products and processes. For more information visit www.principalwar...

September 19, 2019

September 19, 2019 – Effective immediately, Principal Warranty Corp now extends coverage to vehicles that are used for rideshare services on all Principal Auto Care and Principal Secure Care vehicle service agreements with the Business Use option.


Coverage will not be jeopardized when you select the optional Business Use for customers that intend to use their vehicles for rideshare services such as Uber and Lyft. Coverage will also be extended to existing contracts that already have the Business Use coverage purchased on their service agreements. Business Use coverage must be purchased at the time of vehicle sale and cannot be added at a later time.


Principal Warranty Corp. prides itself on providing superior products, technologies, training, and development with the goal of outstanding customer service and dealer satisfaction.

April 30, 2018

Principal Warranty Corp. now offers Preferred LeaseCare to the Principal Car Care line of ancillary products.  This powerful and innovative program for lease customers combines the “as you drive” active benefits with an excellent Lease End Benefit, potentially saving the lessee thousands of dollars throughout the lease term.

Benefits include Dent & Ding Repair, Windshield Repair, Interior/Exterior Repair and Key Replacement during the term of the lease – all with no aggregate limits. The program adds an additional Lease End Benefit of up to $2,000 with no single event limit, covering items for excess wear and tear such as worn tires and wheels, exterior scuffs, bumpers, chrome moldings, door and hatch handles, audio equipment, missing parts and much more.

Preferred LeaseCare programs help customers keep their vehicle in showroom condition, maintain vehicle value and provide valuable protection from common wear and tear expenses that can occur at lease end.  

Program coverage and availabil...

March 15, 2017

Our clients ask and we deliver!  Principal Warranty Corp. launches new Principal Luxury Care protection plans.  Comprehensive coverage for your high end new and pre-owned luxury vehicles; Acura NSX, Alfa Romeo, Audi, Aston Martin, BMW, Bentley, Bugatti, Cadillac, Ferrari, Hummer, Lamborghini, Land Rover, Lotus, Maserati, Maybach, Mercedes, Phaeton, Porsche and Rolls-Royce. 

Powertrain Plus, Preferred, and Maximum plans include 24-Hour Roadside Assistance, Substitute Transportation, and Trip Interruption benefits keep your customer's vehicle protected from the inconveniences of a mechanical breakdown.  Now That's Peace of Mind! 

August 11, 2016

Principal Warranty Corp. has recently launched its new Principal Tech Care program.  Tech Care plans provide coverage for expensive factory installed modern vehicle technology components typically not included in a vehicle service contracts. Today's customers rely on modern technology for safety, comfort, and connectivity to the outside world and when these components need repair, can be difficult and costly. 

Tech Care plans are available for both new and pre-owned vehicles with terms from 1 to 8 years, up to 120,000 miles with zero deductible. Coverage includes the following factory installed technology components: Navigation Systems, Bluetooth Components, GPS, Sound System, Sunroof Trackmotor & Switches, Driver's Touch/Display Screens, Cruise Control Components, Built in TV Screens & DVD Players, Backup and Forward Cameras, Parking Sensors, Wireless Headphone Systems, Wi-Fi Data Connections, Lane Departure Warning Systems, Homelink System, Garage Do...

July 1, 2016

Principal Warranty Corp., a Northwest based administration, marketing, and training company has joined Oregon Auto Dealers Association (OADA) as an associate member. OADA is the premier statewide dealer network organization, strengthening the voice of auto dealers within their communities by providing support for business networking and educational opportunities.  Founded more than 80 years ago, the Association has grown from a small core of dealer members to over 200 Dealerships and nearly 100 Associate Members.  As an Associate Member, PWC is pleased to bring its expertise, services and support to OADA.

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Principal Warranty Corp. brings Mike Haas, LPFS Aboard as National Vice President of Reinsurance & Field Sales Operations

June 11, 2020

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